CRG to Present Key Insights on American Travellers at TIAO’s Tourism Opportunities Forum 2025

We’re excited to share that Context Research Group (CRG) will be presenting at the Tourism Industry Association of Ontario’s (TIAO) Tourism Opportunities Forum 2025—Ontario’s premier tourism policy and leadership event.

As part of the program, CRG will unveil fresh insights on the perceptions and behaviours of American leisure travellers, offering vital data to help Ontario’s tourism sector better understand this critical visitor market. With the United States representing Ontario’s largest source of international tourists, these findings will shed light on emerging trends, motivations, and barriers that influence US travel decisions.

In addition to these data-driven insights, CRG will also explore the broader implications of Canada-US relations on Ontario’s tourism economy. From policy and border dynamics to economic factors and traveller sentiment, we’ll examine how the evolving relationship between our two countries could shape opportunities—and challenges—for Ontario’s tourism operators in the years ahead.

Join us at TOF 2025 as we contribute to the conversation on how Ontario’s tourism sector can grow its international appeal and build resilience in an increasingly competitive landscape.

Learn more about the event here: Tourism Opportunities Forum 2025